Client Problem: Belle Isle Conservancy wanted to highlight its summer programming and encourage continued community participation. One featured event was a Gong Meditation led by Dr. Rose Moten, Owner and CEO of Bloom Transformation Center, hosted just outside the Belle Isle Aquarium. While the programs were impactful, the challenge was getting the word out in a way that captured the experience and inspired more people to attend. My Solution: I captured engaging, sensory-rich content that showcased the energy and atmosphere of the event, using the soothing sound of the gong as the audio bed. The footage brought viewers into the moment and conveyed the peaceful, healing nature of the meditation, helping to promote the series and drive continued interest in Belle Isle’s summer offerings.

Client Problem: For the 2025 Spring Clean Up, Belle Isle Conservancy wanted to kick off their seasonal clean-up campaign with strong momentum. The goal was to communicate what the clean-up initiative is about, highlight its past success, and inform the public about how efforts would continue throughout the season. However, they needed a compelling way to connect with the public and show real-time impact on the island. My Solution: I captured dynamic content of volunteers walking the island, picking up trash, and engaging in the event. To strengthen the message, I filmed CEO Meagan Elliott speaking directly to the audience on camera, sharing the Conservancy’s mission and plans for the season. This human-centered approach helped personalize the initiative and boosted community awareness and participation across platforms.

Client Problem: Belle Isle Conservancy wanted to spotlight the ongoing work of the Michigan Civilian Conservation Corps (MCCC) team at the Anna Scripps Whitcomb Conservatory. While the team's work is essential to the Conservatory’s upkeep, the challenge was finding a fun, relatable way to showcase it and connect with a broader audience. My Solution: I transformed the content into a trending, lighthearted social media moment using the popular "Just the Two of Us" audio. By pairing candid footage of the MCCC team with the trend, I created an engaging and playful video that highlighted their behind-the-scenes efforts while still aligning with Belle Isle Conservancy’s voice. The format made the content more shareable and helped bring attention to the team’s valuable contributions in a way that felt both informative and entertaining.

Client Problem: Detroit Cristo Rey High School, in partnership with the Ideal Group, hosted Detroit Mayor Mike Duggan to speak with students and alumni about the Grow Detroit’s Young Talent program — a workforce initiative that greatly benefits the school’s community. They wanted to capture the moment and highlight the Mayor’s engagement with students, but needed content that felt authentic and community-centered. My Solution: I produced a recap video that showcased Mayor Duggan interacting with students — from handshakes and greetings to thoughtful Q&A moments. The footage highlighted not just the Mayor’s presence, but the students’ confidence, curiosity, and excitement. The final video helped affirm the school’s commitment to student success while reinforcing the impact of the Grow Detroit’s Young Talent program.

Client Problem: Belle Isle Conservancy wanted to spotlight key landmarks across the island to deepen public appreciation and educate visitors on the history and significance of these spaces. The challenge was finding a creative format that would resonate with social audiences while still delivering educational value. My Solution: I launched a landmark spotlight series that paired historical facts with trending and relatable audio to boost reach and engagement. The first feature focused on the Oudolf Garden, blending visually rich footage with a popular sound that matched the garden’s serene yet iconic vibe. This approach brought a modern, digestible feel to Belle Isle’s rich history — making the content both shareable and informative.

Client Problem: The Belle Isle Gift Shop wanted to promote its seasonal Halloween merchandise, especially a new shirt design featuring a skeleton graphic. The challenge was creating content that would stand out, feel timely, and align with the fun, quirky tone of the merchandise. My Solution: I tapped into the popular “Lethal Face Card” trend to highlight the skeleton tee in a bold and playful way. The trend’s dramatic flair matched the vibe of the merch and helped catch people’s attention on social. The punchline? The shirt really was lethal — it had a skeleton on it. The result was a clever, timely promo that boosted engagement and brought energy to the Gift Shop’s seasonal campaign.

Client Problem: Belle Isle Conservancy wanted to highlight the $12 million renovation of the Anna Scripps Whitcomb Conservatory. However, many park visitors were unaware of the project details or why the Conservatory had been closed for nearly two years, leading to confusion and missed engagement opportunities. My Solution: I produced a storytelling video that provided clear, engaging information about the renovation, its purpose, and what visitors could expect upon reopening. The video helped bridge the information gap, generated excitement around the revitalization, and reinforced the Conservancy’s commitment to preserving Belle Isle’s legacy.